Marketing Specialist &
(WordPress) Website Developer

Entering the Mauritian Market – Facebook Campaign – Tommee Tippee

Tommee Tippee is a British brand of simple & intuitive baby care products including baby bottles, breast pumps, sterilizers, and more.

IslandKidz Mauritius wanted to introduce the brand to the country of Mauritius.

Objectives & Key Results:

Objectives: Maximize sales, maximize awareness

Key Metric: Sales

ROAS: >4x

Other Metrics:

Facebook Page Likes: ~4,000 in 2 weeks
Google Search Rank: #1 within 2 weeks

Channels: Facebook Ads, Facebook Shop, Facebook Messenger, Google Search

Project Duration: 1 month: June-July 2020

There is no official website within which customers can go buy the products online. Sales were generated mainly through orders placed via Facebook Messenger for delivery, or in-store purchases.

Facebook Ads generated a lot of traffic and engagement

Customers were directed to send a message to Facebook page in order to place their orders or ask questions. Around 60-70% of messages revolved around 3 questions, thus an FAQ was set up to automate the process.

Customers were guided to the Facebook shop where they could browse through the available products

The call-to-action on the Facebook shop was to send a message to the page. The sales staff could then either redirect customers to the physical stores for purchase or confirm online orders, process payments, and dispatch deliveries.

The simplified sales funnel is the following:

Furthermore, the Facebook page was optimized to rank higher on Google. Within 10 days, Tommee Tippee had ranked #1 and #2 on Google for the keyword “Tommee Tippee Mauritius”

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